We’ve been kicking around since 2013, when a group of young people, as part of the ABC Heywire Program, identified the need to help themselves and their friends feel great about the skin they’re in. They were concerned to see so many friends lacking in self esteem and it affects many aspects of their lives.
From their awesome idea grew Fresh Faced Friday a national campaign day aiming to inspire us all to ‘tear up’ the negatives and pump up the positive.
Since then literally, 100’s of schools and 1000’s of young people have jumped on board (turns out it is a topic sooo many young people are passionate about).
In 2020 we have renamed ourselves from Fresh Faced Friday to Freedom to Feel Fantastic. Why? Because you’ve all been so great about celebrating everything that is awesome about you and your body, not just your face and not just on a Friday!. We think the new name captures the energy that comes from the events.
We are also offering the Freedom to Feel Fantastic all year round – with no set event date this year you can order an event pack and run an event on any day of the week, at any time of the year to suit your timetable.